We’re seeing an uptick in demand from early-stage tech companies hiring their first sales person.
It is a challenging role - finding someone to work alongside a founder(s) to help understand product market fit and a go to market strategy.
There aren’t many hires that are more important. You need someone strategic enough to develop a 3/6/12 month plan, while also able to roll up their sleeves and execute.
Understanding your strengths and the gaps you need to fill is a great place to start. Comparing that to the talent in the marketplace is vital. And then make sure you have clear expectations of what success looks like and how you hope to grow.
There is way more to this process. Check out the latest video by Tom Wilkinson. He does a deep dive with Greg Costigan about what they’ve both learned when it comes to hiring sales people.
Between Two Hires with Special Guest Greg Costigan
In Episode 6 of Between Two Hires (The Subtle Art of Not F#*cking Up Your Team), Tom Wilkinson is joined by Greg Costigan who has hired over 35 salespeople (BDRs, AEs, Ops, Enablement, and Managers) at companies like Zuora, Zenefits, and Box. Tom and Greg chat about the importance of leadership’s personal brand for recruiting, the ABR (Always Be Recruiting) mindset, whether sales is science vs. art, and the biggest mistake he has made in sales hiring. These are sales hiring tips you won't want to miss out on if you’re hiring salespeople now or in the future.
Check out the full episode!